MASK Energy Drink
Must a good energy drink always be expensive? Certainly it has to be possible to combine high-quality ingredients with a good price. Two colleagues from Stuttgart were so fascinated by this idea that they teamed up to solve this riddle. Soon evident: It was possible! After they founded Matador GmbH (limited partnership) in 2005, they presented their first results in 2007: MASK Energy! Due to a lean corporate structure it is possible to offer a newcomer in the low cost segment of the energy-drink-market despite high quality ingredients.
Quality is the top priority. Following this principle, Matador uses only selected quality ingredients, among them important vitamins and minerals including vitamins B6 and B12. In order to make a product affordable for a large target group, savings must come from another place. The team at Matador has determined this to be within the distribution channel and staff structure. These processes are optimized in a way that the costs can be kept quite low and passed onto the consumer. Furthermore, Matador will consciously invest in ostentatious advertising and sponsorship campaigns, a philosophy that truly benefits the final customer.
Don´t ask drink MASK
It was quickly evident: The idea works. Even so good that in many supermarkets in which Mask can be bought the customers want to know what is behind the mysterious mask. They rather buy the cheap Mask-drinks instead of the expensive products of other companies.
In order to enlarge the group of potential customers, two new flavors were established in 2009: The refreshing “Cola” as well as the exotic “Fruit” which has become a bestseller because of its unique taste. Both expand successfully the MASK product range.
Since 2010, customers who want to have their dose of fresh energy ready in their hand, are offered the MASK Energy Shot:
A small ampoule with a concentrated ration full of MASK power.
MASK coffee, which is a delicious milky coffee in contrast to the tingly energy drinks, expands the MASK family since 2011.
Like all MASK products, of course, it is best quality and at an unbeatable price.
Innovative and new avenues are also followed in summer 2011. The MASK range of products has been again enlarged with
the excellently balanced cocktails MASK Vodka Energy and MASK Vodka Energy Fruit, which fill a promising gap in the